Posted on November 7, 2016
List of Do’s and Don’ts When Working on Corporate Video
The idea of video content being a powerful tool for online companies is nothing new. It has been referred to by online marketing experts as the next best form of content to bring your target audience. The success of online content is attributed to the fact that it is easy to digest and holds the attention of your customers more effectively than written text can. Make sure you consider working with corporate video production companies to help take your marketing efforts to the next level.
Hiring a Melbourne corporate video production team offer no guarantees though. You need to be smart when using the tools and resources available to you. To ensure higher rates of success with a corporate video production Melbourne currently has, here are some pointers to keep in mind:
• DO plan it meticulously. As mentioned earlier, video content is just a tool for marketing. The ability to gain success still depends on how you use it. In this case, plan the content of your video. Make sure it appeals to your target audience. You will need to do extensive marketing research in order to identify with your target audience and compel them to action.
• DO analyze your competitors. If your competitors have had success with video content, you can analyze what they are doing that is working for their target audience. You can take pointers from them to improve your own, but do not try to copy! You want to showcase your brand uniquely so it will be evident when you try to emulate your competitors.
• DO engage your audience by telling a story. Story telling is one of the most effective ways to capture your audience’s attention. This will also make it easier for them to relate to the content that you had to share. Powerful and emotional videos tend to go viral as compared to purely commercial and brand-focused videos.
• DO NOT cram too much information in one video. If you have a lot of information to share, break it up into a series of short videos (approximately 1-2 minutes long each). This will ensure that you do not bore your audience with video content. In addition, creating a series is a great way to get your audience excited since it makes them look forward to the next set of videos.
• DO NOT edit haphazardly. Your audience will be able to tell if your videos are not professionally done. If you lack video editing skills, you should invest in hiring a professional video editor to make your videos look polished as can be.
• DO NOT opt for do-it-yourself videos. There are times wherein casual video production will work; but if you are trying to make a corporate video, it is best to leave it to a professional. Even though video content is considered a powerful tool for marketing, a video that is done shoddily can have the reverse impact for your brand.
To help improve your rate of success using video content, work with the best corporate video production in Melbourne such as Indimax Productions. As the company’s tagline promises, you can expect “videos that get results”.